Big Muddy Crossfit Branding

As a long time crossfitter, I jumped at the opportunity to help establish this brand. I developed a logo, website, print and various merchandice to help get this up and coming gym started. The owner initially suggested “For all of life’s challenges” as a tagline – which felt a little prescriptive, instead I suggested “Challange Life”, which is appropriate for what crossfit prepares you to do. 

Logo / Print / Web / Apparel